Part of their collection is the Mollis chair design , seen below
Like many designers Nordgren and Herbertsson of RVW grew tired of the fast paced design business and decided to take matters into their own hands.
“Things are finding their own pace now and we are working in close contact with our suppliers. Producing something that’s more than a throwaway takes time. There are so many logos and slogans about sustainability or local production, but to communicate expression or comfort is more delicate: if someone has to tell you how to enjoy a furniture or artwork, then it is not a good piece of art,” says Jonas Nordgren.
Based in Malmö in the southern part of Sweden, RVW is working closely with suppliers in the Öresund region and Småland to produce its furniture. Besides breathing life in local artisanship, they also pay homage to Scandinavias design heritage.
“We see it as something self-explanatory to continue on the Scandinavian design heritage and to produce something specific from the library of materials, ideas and forms crafted over centuries,” says Johannes Herbertsson
RVW believes that unifying the traditional and the contemporary is the way to work – both when it comes to design and production.
“We believe that our furniture could have been drawn 100 years ago or 100 years from now, because they are not bound to a certain trend or style. Most of the materials aren’t new. It’s just new technology and your intellect that makes certain visions possible. Timeless pieces of art and furniture seem to have something in common regardless of when they were created. It’s this universal, yet elusive experience we are trying to obtain with our furniture,” says Jonas Nordgren.
Taking matters into their own hands
Before founding RVW, Jonas and Johannes were two-thirds of the critically acclaimed design group and furniture manufacturer Vujj; a company that started shortly after Jonas had been labeled one of the world’s most promising young designers in 2005 by renowned design magazine Wallpaper, and therefore courted by venture capitalists.
Launched in London 2006 and followed by shows in Milan and Stockholm, Vujj quickly gained a lot of attention from the international media and won several design awards for their work. But due to different views on core values within the company, Jonas and Johannes decided to take matters into their own hands and founded RVW in 2009.
Timeless work takes time
The duo is now producing their own furniture in an attempt to maintain the integrity of the slow art form of furniture design. Their main focus is to produce universal objects for people in general; objects without an expiration date.
“Things are finding their own pace now and we are working in close contact with our suppliers. Producing something that’s more than a throwaway takes time. There are so many logos and slogans about sustainability or local production, but to communicate expression or comfort is more delicate: if someone has to tell you how to enjoy a furniture or artwork, then it is not a good piece of art,” says Jonas Nordgren.
Multi-talented
Besides starting up RVW, Jonas and Johannes have recently been working on several other projects together, including concept and interior design for the Malmö based fashion store Trés Bien Shop and architectural work for private villas.
Stockholm Furniture Fair 2010
RVW will exhibit at the Stockholm Furniture Fair between February 9-13, 2010. The exhibition includes designs by Jonas Nordgren, Johannes Herbertsson, Artur Moustafa, Karl-Henrik Rennstam, Martin Berg and Form Us With Love
More
contemporary furniture and design at
http://www.kevinhallsworth.co.uk/ the website of Kevin Hallsworth designer and maker of
contemporary bespoke furniture and creator of the
Industryindesign collection.
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